What does your LOGO say about your BRAND?
LOGO is considered the company’s brand identity and one of the most important key factors to influence a brand’s success and brand value. In other words, Logo is is the face of the Brand. Right from the name, emblem, graphics, font, colors, shape, symbol and every little detail, a logo is used by companies to mark their brand’s identity. It helps the customers to identify your brand, your product and your services and makes you stand out among the competition.
Your Logo design and branding can convey a lot about your brand and the brand value. Logo is one such element which is used largely for brand visibility and is displayed on all your brand products, business cards, sales & marketing promotional materials, website, app, social media and is basically present everywhere that your brand is available. Hence it is very important to create a Logo that is noticeable, visible and stands out in the crowd.
How to create a Logo that represents your brand value perfectly:
1. Research:
Study about various businesses that are similar to yours, see what makes your competitors Logo stand out or different. Do not try to copy or replicate any other brand logos. Think differently, approach a graphic design expert team and try to come up with unique ideas to build your own brand.
2. Use the right colors and elements:
Did you know that each shape and element represent something? Each colour represents an emotion. Research and try to understand the meaning of each colour, shape and font. Identify the elements that represent your brand motive and brand value the best and use them in your Logo.
3. Use a visually appealing design:
Your logo will be the first thing your audience will notice when they visit your site, buy or product or even come into any type of communication with your company, Because your logo will be featuring on all of your products, services, brand merchandise and events, hence it is very important to create a Logo that is visually appealing to the audience, easy to understand, remember & recollect. Your Graphic design expert team can guide you in creating a Logo that justifies the uniqueness of your brand.
How to make your Logo visually appealing?
Use simpler elements and colours that do not irritate the eye. It’s always advisable to keep your Logo simple and straightforward as it makes it easier for the client to remember and recollect the Logo. A professional graphic design team can help you in creating a unique logo representing your brand values and convey your brand motive.
